Lead qualification

Estimate the right product route

The form calculates product recommendation, demo route and CRM-style payload from JSON-backed rules.

Public estimate

Answer the essentials, then use the recommendation and demo CTA below as the primary public result.

Club profile

Core routing signals used for product fit.

Current stack and needs

Pain signals for sales qualification and lead score.

Needs

Contact and source

Optional fields for sales follow-up and future attribution.

Recommended product

Courtefy

Courtefy Starter

A fast UK padel launch package with branded booking, payments and basic club operations.

highQualified: 10

Commercial anchor

from £149/mo + £500 setup

Sales angle

Alternative-software angle. Compare Playtomic against owned data, branded booking and fixed-fee economics.

Matched segment: UK padel independent club.

Courtefy Starter fits UK padel clubs with 4 courts.

Current Playtomic usage creates a strong alternative-software sales angle.

Lead score signals
Market fit +3Software pain +3Operating club +2Revenue workflows +2

Demo route

Courtefy UK padel demo

Selected from JSON demo rules by market and sport priority.

Open demo

Shareable result link

Uses query params only. Opening this link recreates the same recommendation state.

Internal sales toolscollapsed by default

Internal sales notes

Qualification guidance

Playtomic alternative angle

Listen for

  • Ask what the club wants to own directly: player database, booking flow, pricing control or coach operations.
  • Compare fixed-fee branded software against marketplace dependency and commission sensitivity.

Next step

  • Send the routed demo link with a short comparison recap.
  • Ask for current booking volume, membership plans and migration deadline.

General qualification

Listen for

  • Confirm current workflow, owner priorities and whether the club is buying for launch, growth or expansion.
  • Use the recommendation as a starting point and validate budget, timeline and decision process.

Next step

  • Send the routed demo link.
  • Ask for court count, current software pain and preferred follow-up date.

Follow-up message

Copy-ready sales follow-up

Template: playtomic-follow-up

Subject: Follow-up on the club and Courtefy Starter

Hi,

Based on your UK padel setup, I would route the club toward Courtefy Starter. The main angle is moving from marketplace dependency toward branded booking, owned player data and predictable software costs.

Suggested next step: review Courtefy UK padel demo and confirm court count, membership plans and migration timing.

Demo: https://demo-preview.courtefy.com/
CRM-ready payload preview
{
  "lead": {
    "email": "",
    "clubName": "",
    "market": "UK",
    "sport": "padel",
    "courts": 4,
    "clubStage": "already operating",
    "currentSoftware": "Playtomic",
    "needs": [
      "coach scheduling"
    ]
  },
  "routing": {
    "productId": "courtefy-starter",
    "productName": "Courtefy Starter",
    "brand": "Courtefy",
    "priceLabel": "from £149/mo + £500 setup",
    "demoLabel": "Courtefy UK padel demo",
    "demoUrl": "https://demo-preview.courtefy.com/",
    "confidence": "high",
    "segmentId": "uk-padel-independent",
    "leadScore": {
      "value": 10,
      "label": "Qualified",
      "status": "qualified",
      "reasons": [
        "Market fit +3",
        "Software pain +3",
        "Operating club +2",
        "Revenue workflows +2"
      ]
    },
    "salesAngle": "Alternative-software angle. Compare Playtomic against owned data, branded booking and fixed-fee economics."
  },
  "source": {
    "source": "",
    "campaign": "",
    "medium": "",
    "term": "",
    "content": "",
    "landingPage": "/estimate"
  },
  "meta": {
    "source": "estimate-form",
    "createdAt": "2026-07-10T16:53:15.682Z"
  }
}

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